The human factor

The human factor - Paying attention is the best safety strategy

Whatever mode of transport you use, road accidents generally have multiple causes – above all, excessive speed, inattention or alcohol. The person at the wheel is the biggest risk factor, which is why our attention must also be focused on people if we want to make our roads even safer. This begins with considering whether a person is even fit or proficient enough to drive at all, but it also involves other aspects such as proneness to distraction or daytime drowsiness, voluntary health checks for elderly road users and driver training.

BMW drives on wet road Jun 2017

Accidents in Germany Caused by Driver Error

Human Factor

Excessive speed alone remains the single biggest cause of fatal accidents.

smartphone on the steering wheel Jun 2017

Greater Risk Awareness Urgently Required

Human Factor

Driving under the influence of alcohol, excessive speed, getting distracted by smartphones and other electronic communication systems, and lots more.

 Youth learns driving in a car Jun 2017

Graduated Driver Licensing

Human Factor

In April 2004, young people in certain German states were for the first time given the opportunity to enjoy “accompanied driving” from the age of 17 (BF 17).

Children with red DEKRA cap Jun 2017

Road safety education is the best prevention

Human Factor

The most important and effective measure is continuous road safety education – from our very earliest years to the end of our lives.

Policeman stands in front of a warning sign Jun 2017

High Risk of accidents through smartphone use at the wheel

Human Factor

For many years now, the use of smartphones at the wheel has become an increasing risk to road safety.

Man with the alcohol interlock in a car Jun 2017

Traffic therapy support from psychologists

Human Factor

To ensure that any changes in people’s behaviors toward healthy, responsible alcohol consumption or even teetotalism are as long-lasting as possible and remain effective even after the alcohol interlock has been removed, therapeutic support from psychologists is essential.

Driver is phoning with his smartphone while driving. Apr 2016

Paying attention is the best safety strategy

Human Factor

On public roads the person at the wheel is the biggest risk factor, which is why our attention must be focused on people if we want to make our roads even safer.

Yawning woman behind the wheel of a car. Apr 2016

Daytime drowsiness increases the risk of accidents

Human Factor

Fatigue at the wheel is a common cause of serious accidents, which is why regular breaks are recommended particularly on long journeys.

Driver is phoning with his smartphone while driving. Apr 2016

Driving blind

Human Factor

Half (52%) of all car drivers surveyed use their cellphone while driving, almost 5% without the prescribed handsfree car kit.

Two pedestrians are watching on the smartphone while they cross the street. Apr 2016

Pedestrians: The risk of distraction

Human Factor

One of the biggest factors when it comes to people becoming distracted while out and about are modern communication devices – above all, smartphones.

An elder man is sitting in the car. Apr 2016

High-risk groups

Human Factor

Media reports always highlight two risk groups: Young adults and seniors.